Popularity of smaller cars increases

Popularity of smaller cars increases

Until the turn of the century, small car sales made up less than 30% of the market. However, by 2009 this slice had grown to 40%. And this trend looks to be continuing. The popularity of minis and superminis is increasing, as UK motorists are eschewing their medium-sized cars for something smaller, easier, and cheaper to run.

Growth in the sales of superminis and minis increased again in 2012. A number of factors are thought to have contributed to this increase. Firstly, the number of households in the UK with one or two people is on the rise, and with less people for the 'family' car, people are downsizing their vehicles. Secondly, the younger generation in the UK is growing like never before, sighted to make up 15% of the population by 2030. Smaller cars are both more affordable and have recently been advertised specifically to a younger audience. Thirdly, the flourishing independence of women means more cars to suit lifestyle choices.

The UK market is full of smaller vehicles, with the Mini, Citroen DS3 and the Nissan Juke being prime examples. Indeed, a new term has been invented to prevent the negative connotations of 'down-sizing'. 'Right-sizing' is now the lingo to use, giving a feeling that a car is 'right' for a person.

The entire report is available to read from Euromonitor International here: http://www.euromonitor.com/demographic-and-consumer-lifestyle-trends-drive-right-sizing-in-the-uk-car-market/report

WMCW Admin

Reporting on news on topics such as used car industry prices, automobile recalls, site news and updates, opinion pieces about the used car market, and other appropriate automotive information.

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